Washing, Wilma's Way |
If you want to know more about someone – ask them “How do
you peg your washing on the line?” You
just might be surprised at the response!
As you know, I prefer the term everyday culture to popular
culture – mainly because it best embraces social practices that we perform all
the time but rarely consider as important.
Few things are more mundane or more universal than the washing or “laundry”
(USA) – everyone does it (presumably) and yet how we do it demonstrates
diversity across ages, gender, culture, and personality.
Lahey's Washing Day |
Many years ago, Monday used to be Wash Day. It was the day women boiled up the copper,
stirred the boiling water with thick pieces of dowling, wrung things out by
hand, hauled them outside in thick wicker baskets, and hung them out to dry on
lines propped up by slats of wood. Well
that’s how I am told my granny did it and that’s the image that comes to my
mind. Vida Lahey’s painting of a steamy room of concrete tubs and reddened women
recalls those days. Washing technology
has changed considerably in the past one hundred years—well it has for
Australians at least.
Washing frequency
– once a week. Many people wash more
frequently these days. Thanks, to modern
technology, more money, and to the changed conception of “cleanliness”. Aided by a little subtle advertising that guilts
us into thinking once we wear something, we must wash it. Pity that
doesn’t carry over to shoes (my pet peeve, unpolished shoes).
Soap Operas–washing
powder (detergent powder USA) is, of course, slightly younger than the washing But oh what power it
holds. As many people know soap operas
are so called because they were sponsored by soap manufacturers – shows that,
by and large, have a female viewership.
Clearly laundry was a gendered thing—most soap powder advertisements are
still strongly female-centric. When humour at the very least.
Though in India washermen are common.
The history of the development of laundry detergents is fascinating but
even more interesting is how different countries have their favourite soap
powders. Back in the 1950s Australia
sold Persil, one of the first “activated” soap powders.
but while it’s disappeared from Australia, it is still a best seller in the UK,
Ireland and New Zealand. Online you can find expat Brits looking for their fave
detergent online and recounting how they bring it back from the UK. Tide is
a best seller in the USA. In the Soap
Operas, Unilever has stopped producing their brands Persil, Skip, Via and Omo in
North America. The Americans also prefer more highly fragranced detergents than
some countries. And if you want to get
really eco-friendly why not try soapnuts.
Another favourite item in the
Australian laundry was Reckitts blue—remember the little blue bags? Probably the most hands on we get with our
wash items is scrubbing them with pre-wash.
In fact prewash sprays are really recent inventions—wasn’t Preen the
first of these in Australia?
men
do the washing, it is a cause for chaos or
machine.
machine.
Clean Machinery –the
first question my mother-in-law asked before she came to visit was “do you have
a washing machine?” Owning a washing
machine is the hallmark of civilisation;
in fact “every half hour 7 million people in the world wash their clothes with Unilever products, and 6 million of them do so by hand”. From
rocks on the river to washboards and paddles to coppers, then electrical items
such as wringers (wringers in the UK) and now fully automated machinery. Americans prefer top loads (horizontals in US
speak) and the UK front loaders – Australia is in transition. And yes size does matter – Japanese machines
are smaller and of course more complicated – they even have cute jingles that
announce the end of the wash.
Hot or cold – this has become quite a bone of
contention. Warm means a better wash,
right? But we still like warm. I was surprised when my latest machine had only
a COLD water hookup. So that meant changing
brands – another movement is the Dirt is Good marketing strategy. The subtle message is that children as
spending so much time inside that grass stains and the usual detris of outdoor
playing is a thing of the past.
The laundry room has a noticeable impact upon the
architecture of our homes. Washing is no
longer performed virtually outdoors, today most laundries are inside the
home.
The Aussie Hills Hoist |
Clothesline Culture
– now comes one of the THE most telling things about someone. How they deal with wet clothing. Some people put them into the dryer. The fact
that they are dry enough to go into a dryer tells how much work the washing
machine does. The dryer – a smaller
lighter machine was one the provenance of the rich – it uses a fair bit of
power. For those who take their clothes
outside – there is a plethora of clothes lines.
Now Australia’s Hills Hoist is an iconic backyard item and has been used
to effect in moves such as Muriel’s
Wedding and Strictly Ballroom. Prior your granny probably had a clothes line
that was horizontal and propped up by a piece of wood. The prop often was bought from a travelling salesmen – what ever happened to those? Once upon a time the backyard was a place for the
clothesline and the incinerator – because of the washday rules, there was a ban
on burning on a Monday—so the smoke smell wouldn’t permeate the clothes on the
line. The modern yard that isn’t big enough to swing a Hills Hoist
(the greatest play item in a backyard) and so came the parallel lines
that can be let down to make more yard space.
that can be let down to make more yard space.
So many different pegs |
Now here comes the crucial part of the whole washing process
– how do you peg your clothes? You
will be surprised at how “personal” pegging clothes is. Wooden pegs or plastic. If you have plastic,
do you use the same colour on each garment;
do you use the same colour on each line?
Do you peg on the first notch or not?
Do you eschew pegs and just chuck them over the line?
Organisation – do
you put your lingerie on the inside, away from prying eyes? Do you put all the same colours
together? So you put all the same type
of garments together ie towels, jeans etc.
Do you pin shirts on bottom, on side or at shoulder? The varieties are endless and many a fight
can ensue about which is the most appropriate method.
All of these seemingly trivial things demonstrate changes in
technology (plastics of the 20th century), gender (do men peg
differently? ), culture (using a dryer rather than fresh air) and economics (having someone else do your laundry).
Global Washing Culture
- We are familiar with shots of Indian women on the banks of the
Ganges, but even more subtle differences exist in Western/Modern culture. The UK preference was for Laundromats when I
lived there; the wet climate and crowded
urban spaces meant inside airing cupboards and contraptions that could barely
hold underwear let alone sheets and towels. In the USA, nearly everyone uses
dryers – even in places where sunshine is plentiful. They also have a whole range of ‘dryer’
sheets that make clothes smellier and softer.
(I kinda miss dryer sheets as they have a number of other uses). Generally the USA wash involves larger loads, more products and dryers. For the rest of the world, the variety of ways to wash and hang clothes are plentiful. For some great images visit this site. I would love to write a book about washing culture -- there is a book Fine Lines that celebrates the washing line.
Italian Style |
Don't even get me started on Ironing.
Laundry Trivia
It was the primary household responsibility of 76% of women
and 24% of men in a 2007 Whirlpool survey of 2,500 consumers; some 78% of those
surveyed do approximately nine loads of laundry each week. The equivalent of
1,100 washloads are started every second of every day, P&G claims.
The largest outdoor laundry, Dhobi Ghat, can be found in Mumbai, India.
Dhobis (washer men) and their families start their business early in the
morning. The laundries are row upon row of concrete wash pens each with its own
flogging stone. The clothes are dipped in lathery water, then hammered on the
flogging stones and then dried on clotheslines. The next day, the clothes are
neatly pressed and delivered to the respective owners. The dhobis are
specialized in laundry only. They have agents who gather and deliver the
clothes to customers.If you dream that you are doing your laundry, it suggests that you are cleaning up your act or changing your image because you are concerned about how you appear to others. If you dream that you are having someone else do your laundry, you've been gossiping. Someone's dirty laundry is out there. If you dream about sorting the laundry, it indicates that you are trying to understand your own feelings and sorting out your attitudes.
The Thor was the first electric-powered washing machine. Introduced in 1908 by the Hurley Machine Company of Chicago, Illinois, the Thor washing machine was invented Alva J. Fisher. The Thor was a drum type washing machine with a galvanized tub and an electric motor. A patent was issued on August 9th 1910.
For more information on the history of laundry please visit
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